India has a huge repertoire of traditional weaves and crafts. Most of them are languishing or even disappearing because of lack of market and apathy. Take the case of Khadi. It has become discredited as the garb of politicians, that too in a ‘poly’ avatar. Or it has moved beyond the common man in any case, to clothe the trendies.

Every region in India has a traditional cloth that can easily be adopted by at least the government-run educational institutions. Private ones would be an added bonus. This would create a guaranteed demand for thousands of metres of such yardage and teach children intricacies of the crafts of their own areas. Read More

Jyothi Shankaran

    Jyothi’s last role was as Senior Editor with the business news channel Bloomberg TV India. He also worked as News Editor at business-standard.com, the online version of the business newspaper Business Standard. Jyothi is a chemical engineer from the Regional Engineering College, Srinagar.