The population of the country below 35 years of age is 51.8%. Of this 48.2% are women and 51.8% are men, 30.1% reside in urban areas and 69.9% is based in rural India.

Significantly, the Census numbers estimate the population in the critical demography category of 18-35 years of age to be 31.3%%. Not only does this demography dominate spending in the rapidly growing consumer economy, it is also likely to be critical in the context of the general election due by May 2014. Read More

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